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It has been riding high on the wave of artificial intelligence, but has to diversify away from being a one-hit wonder that makes only GPUs. Which is, of course, where the next blockbuster will hopefully come. This data can then feed into Microsoft’s development and research. Instead, it is gaining access to the legions of developers who use GitHub’s code repository products on a daily basis. Microsoft won’t be receiving much immediate financial payback from the purchase. GitHub’s open-source approach has made it the Library of Alexandria for code examples. GitHub provides a code-sharing and publishing service that’s akin to Reddit for software programmers. Nvidia’s interest in a takeover is reminiscent of Microsoft purchasing GitHub in 2018. Whether it’s a Samsung, Huawei or iPhone, at the most basic level, they have the same origin. That is, almost all mobile phones today are based on Arm’s architecture. Pickaxe MediaĪrm is a big deal because it has captured more than a 90% share in the mobile market. The company is now worth over US$350 billion, making it the 14th largest in the world. Amazon, Facebook, Google and Tesla have all become customers of Nvidia, and its share price has surged since 2019. GPUs have been a niche market compared to the traditional microprocessors made by companies like Intel, worth about US$20 billion a year versus over US$80 billion for microprocessors.īut a few years ago, some smart people figured out that GPUs are also great at machine learning and cryptocurrency mining. It predominantly makes graphics processing units, or GPUs – chipsets traditionally used for graphic rendering and virtualisation, which is how computer games create lifelike worlds.

If you are a serious gamer, you’ll probably know Nvidia. At the heart of this lies a row about technological sovereignty. In effect, the deal is pretty much dead before it starts. Instead, it has made international headlines, with UK and EU monopolies regulators launching an in-depth investigation after outcry from competitors.

Under normal circumstances, US tech giant Nvidia’s takeover of British chip designer Arm for US$40 billion (£29 billion) would have sailed through without registering beyond the computing industry.